Florida Vacation Homes: 7 Extra Bookings in Three Weeks

The challenge

Florida Vacation Homes had just celebrated 50 years in business and wanted more ways to generate bookings. Their GoHighLevel account had grown messy, with broken automations and missed opportunities, so marketing wasn’t reaching guests the way it should.

My role

GoHighLevel audit, contact clean-up, segmentation, drip campaign and email deliverability set-up.

Strategy & approach

Audit first to find where the problems were, then fix the foundations — clean contact lists, segments and a properly authenticated, warmed-up sending domain — before launching a drip campaign to past and prospective guests.

Implementation

• Full GoHighLevel account audit to find what was broken and what was missing
• Contact list clean-up to remove bad and outdated contacts
• Segmentation so each group of guests received relevant messages
• Drip email campaign set up to nurture contacts towards a booking
• Email domain authentication and warm-up so emails land in the inbox
• Walkthrough of best practices for the team

How the system works

1. 01Audit the GoHighLevel account
2. 02Clean the contact lists
3. 03Segment guests and prospects
4. 04Authenticate and warm up the sending domain
5. 05Launch the drip email campaign
6. 06Guests book