Email & SMS Marketing · Case study
Wall of Wallace: $20,000 From One Email Campaign
A Klaviyo email campaign for Wall of Wallace’s soccer collection — from consultation and template design to launch — that brought in $20,000 in orders within a month.
- Client
- Wall of Wallace
- Category
- Email & SMS Marketing
- $20,000in orders from the soccer campaign, within one month
The challenge
Wall of Wallace, an apparel brand selling through its Squarespace store, needed a campaign to reach the people already interested in its products and turn that interest into orders for its soccer collection.
My role
Consultation, email template design, campaign build and launch in Klaviyo.
Strategy & approach
Start with a consultation to understand the products and audience, design an email template that shows the collection at its best, and send the campaign to the people most likely to buy — subscribers already interested in the brand.
Implementation
- Consultation to plan the campaign around the soccer collection and its audience
- Custom Klaviyo email template designed to match the brand
- Audience built from people already interested in the products
- Campaign connected to the Squarespace store so every click leads straight to the products
How the system works
- 01Consultation and campaign plan
- 02Email template design
- 03Audience of interested subscribers
- 04Soccer campaign sent from Klaviyo
- 05Orders placed in the Squarespace store
Inside the build
-
New orders arriving in the Squarespace store
The service behind this result
Klaviyo & Shopify Email Marketing
I build the Klaviyo flows every Shopify store needs — welcome series, browse abandonment, abandoned cart and checkout, post-purchase and customer winback — plus SMS flows and segmented campaigns, so your store earns from email and SMS around the clock.
What this kind of build typically includes
- Klaviyo account and Shopify integration set-up
- Core flows: welcome, browse abandonment, abandoned cart, post-purchase, winback
- SMS welcome and coupon-reminder flows
- Segmentation for new vs. returning customers, VIP or club members and engaged subscribers
- Branded email templates and a campaign calendar
- Revenue reporting on every flow and campaign
